DevTools Creator Marketing
FAQ

Our Pipeline Pilot starts at $8.5K (management fee), which covers a full 6-week creator-led campaign with 3 vetted technical creators, content production, distribution, UTM attribution, and a campaign report. Creator fees are billed separately at cost with zero markup. For brands that need ongoing pipeline, our Always-On Program starts at $4.5K/month on a 3-month commitment.

No long-term lock-in on our Pilot plan. It's a 6-week fixed-scope engagement — you can evaluate results before committing further. Our Always-On Program requires a 3-month minimum, which is the minimum time needed to see compounding returns from creator relationships and content distribution.

Our primary focus is developer-first B2B SaaS and DevTools companies — Infrastructure, Security, and AI/Data verticals. We're specialists, not generalists. If you're a D2C brand, we're likely not the right fit, and we'll tell you that honestly on our first call rather than take your budget and underdeliver.

For qualifying clients on our Always-On Program, we build a LinkedIn automation workflow via Make.com. This includes photo rotation from a Google Drive bank, scheduled posting via Google Sheets-triggered scenarios, and basic engagement tracking. It's designed to keep your founder's technical presence consistent alongside our creator campaigns — amplifying signal without adding manual work.

We track trials, demo requests, and influenced pipeline through UTM attribution, landing page tracking, and CRM mapping. Every campaign delivers a full attribution report showing exactly which creator drove which conversion. We report on Cost Per Sign-up, SQL velocity, and influenced pipeline — never on impressions, reach, or follower growth.

We focus on where developers actually live: YouTube for deep-dive tutorials and architecture walkthroughs, LinkedIn for technical thought leadership posts, Discord and Slack communities for authentic seeding, GitHub for documentation-adjacent discovery, and niche developer newsletters. Platform selection is always scoped to your specific ICP and tech stack — we don't run one-size-fits-all distribution.

Our 6-week Pilot typically sees first attribution data within weeks 3–4, with the majority of sign-ups coming in weeks 5–6 as content gets indexed, shared, and boosted. Our Engine case study delivered 773 sign-ups within 6 weeks. For Always-On programs, results compound month-over-month as creator relationships deepen and content builds long-tail search traffic.

Yes — fully. We handle creator discovery, outreach, vetting, contract negotiation, briefing, content review, compliance (FTC disclosure), and payment. You have final approval on creator selection and content before anything goes live, but you're not managing the operational overhead. That's what you're paying us for.

We exclusively work with technical subject matter experts — practicing engineers, DevRel professionals, open-source contributors, and senior developers with established audiences. We do not work with generalist influencers or tech lifestyle creators. Our creator universe covers cloud/infrastructure, security, backend development, DevOps, AI/ML, and developer tooling. Every creator is vetted for technical accuracy, audience seniority, and past brand collaboration quality.

No — creator fees are billed at cost (zero markup) on top of our management fee. This means you see exactly what creators charge and we have no incentive to recommend expensive creators over better-fit ones. Our Pilot management fee starts at $8.5K; creator fees typically range from $500–$3,000 per creator depending on audience size and content format.

Yes. We wire UTM parameters to your existing landing pages, map conversions into HubSpot, Salesforce, Pipedrive, or your CRM of choice, and provide weekly CSV exports if you prefer. We also set up basic GA4 event tracking for creator-driven traffic if you don't have it in place. Attribution setup is included in every plan.