// industry_verticals.map

DevTools Marketing
By Industry Vertical

Every developer vertical has a different buyer journey, different creator ecosystem, and different trust signals. We run GitHub distribution for devtools, YouTube marketing for developers, LinkedIn ads for devtools audiences, and developer lead generation programs — all scoped to your exact technical ICP.

// 01_INFRA

Infrastructure & DevOps

Reach platform engineers, SREs, and DevOps leads through cloud-native creators. We cover Kubernetes, CI/CD, IaC, observability, and cloud provider ecosystems.

K8s Terraform CI/CD Cloud-Native
4.2x
Avg trial conversion lift vs. display
// 02_SECURITY

Security & Compliance

Security engineers distrust traditional marketing more than any other audience. We reach CSOs, AppSec leads, and security engineers through credentialed creators in the security research community.

AppSec SAST/DAST Zero Trust SOC2
62%
Lower CAC vs. paid search for security SaaS
// 03_AI_DATA

AI, Data & Analytics

ML engineers, data scientists, and AI practitioners move in tight technical communities. We activate creators building real models and pipelines — not just talking about AI.

PyTorch dbt LLMOps Snowflake
38%
Attendee-to-trial rate from AI creator AMAs
// 04_BACKEND

Backend & API Tools

From API gateways to ORMs to message queues — backend developers are hyper-opinionated. We match your tool with creators who've actually shipped production systems using it.

REST/GraphQL Rust Go Node.js
3.8%
Content-to-trial rate for API tool campaigns
// 05_DEVREL

Open Source & DevRel

OSS adoption happens in communities, not ad auctions. We amplify your DevRel investment with creator-led seeding in Discord, GitHub, Hacker News, and developer newsletters.

GitHub Stars Discord HN Newsletters
12K+
OSS developers reached per community seeding
// NOT YOUR VERTICAL?

Let's figure it out.

If your product is used by developers, we can build a creator program around it. Book a call and we'll tell you honestly if creator-led GTM is the right move for your ICP.

Book a Strategy Call →
// github_distribution_strategy

GitHub as a distribution channel.

Most agencies ignore GitHub entirely. We use it as a primary discovery channel — through README integrations, documentation-adjacent seeding, and creator-authored example repositories that drive organic stars and forks.

// Stars Driven
2,400+
Across GitHub campaigns
in Q1 2026
// Discovery Source
34%
Of trial sign-ups traced
to GitHub touchpoints

YOUR VERTICAL.
OUR PLAYBOOK.

We've built creator programs across 12+ developer verticals. Let's scope yours.

Start a Conversation →